Building an optimized website lays a solid foundation for your online business. In my earlier post on 7 most common website mistakes you should avoid, one of the common mistakes is that the website is not optimized for search engines and social media.
I’ve reviewed over a thousand of small business owners’ websites during the past 5 years. I find 99% of them are not optimized at all. It is sad to see people waste their hard earned money in paid advertising . . . or hundreds of hours of work trying to generate traffic to a website that does not convert.
A well-optimized web page helps you rank higher on major search engines, attract more targeted visitors, and generate more leads.
Sure, you might find someone to build a website for you for $300. However, if it is not search engine and social media optimized, it is useless.
You just have a dead website!
Optimizing your web pages for search engines and social media platforms is quite a task. It is tedious and time consuming. It is an on-going process. You need to have a good understanding of search engine optimization and social media marketing to be able to do it.
Either you want to do it yourself or you plan to hire someone to do it for you, it is beneficial to learn the basics on how to optimize a web page.
So what is an optimized web page? How to optimize your web page? SurePayRoll has created an awesome infographic that explains how to optimize your web pages for search engines and major social media platforms such as Facebook and Twitter. Need help on optimizing your website? Get a free consultation from Oliver & Mary.