Search engine optimization (SEO) has changed a lot during the past two years due to Google’s Panda and Penguin updates. Google makes it harder to rank high using link building solely. More and more people are embracing the content marketing approach which uses content creation and content sharing to acquire customers. The content can be in different forms such as blogs, video, images, e-books, reports, infographics, case studies, how-to guides, etc.
Mediawhiz.com created this infographic to show you the difference between traditional link building strategies and link building strategies in content marketing. Learn the link building strategies used by today’s savviest marketers in content marketing.
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