Several years ago, the number of backlinks to a website plays a major role in search engine optimization. The regular rollouts of Google Panda and Google Penguin updates since 2011 have changed the rules of search engine optimization dramatically. Search engine optimization evolves into a more holistic approach instead of relying heavily on the number of backlinks.
Are backlinks dead? Will backlinks lose their importance? Matt Cutts, the head of Google webspam team, answered the questions in his recent video. He said backlinks will still be used in many years. As Google has incorporated other factors such as content, social signal and Google Authorship to decide search results, backlinks will become less important over the years.
So if you have a website, you still need to build backlinks whenever possible. Join our mailing list to receive more updates and tips like this.
