8 Reasons Why You Should Use Video Marketing [Infographic]

Video marketing has been on the list of internet marketing trends for several years. In the Internet marketing trends of 2012, video was considered more important as the web moved mobile and became more interactive. Videos accounted for 50% of all online traffic as of January 2012. Not only do videos boost your company’s visibility, but they promote brand engagement.

An inforgraphic created by HighQ shows the rapid growth of video marketing in 2015 as a digital marketing channel. I have grouped the statistics into 8 compelling reasons why you should use video marketing in 2015 and beyond.

1. 50% online video now accounts for 50% of all mobile traffic.
2. 65% video viewers watch more than ¾ of a video.
3. In 2015 experts believe that video will take up 57% of consumer internet traffic.
4. More than 80% of senior executives watch more online video than they did a year ago.
5. 69% of marketing, sales and business professionals have used video marketing and another 31% are planning to.
6. Video increases email open rates and click through rates, and reduces unsubscribe rates.
7. People stay longer on sites that have videos.
8. 52% of marketing professionals consider video as the type of content with the best ROI.

Take a look at the infographic below for more video marketing statistics.